Starbucks Rewards Pink Bearista Glass Cold Cup: Reserve Members Get Early Access Today
The Starbucks Rewards Pink Bearista Glass Cold Cup is officially here. Starbucks Rewards Reserve members can buy the limited-edition collectible starting today through the Starbucks Shop online while supplies last. The cup will also arrive at select Starbucks stores across the U.S. on July 13, 2026, with a retail price of $32.95.
The launch is part of Starbucks’ new Pink Drink-inspired merchandise collection, giving fans another chance to own one of the company’s most sought-after Bearista collectibles.
Starbucks Rewards Pink Bearista Early Access
Starbucks is giving Starbucks Rewards Reserve members exclusive early access before the nationwide in-store release.
Release schedule
| Event | Date |
|---|---|
| Reserve member online access | July 9, 2026 |
| Select U.S. stores | July 13, 2026 |
| Availability | While supplies last |
Only eligible Starbucks Rewards Reserve members can purchase the cup online during the early access period. Starbucks says the offer is available only while inventory lasts.
Pink Bearista Glass Cold Cup Price
The Pink Bearista Glass Cold Cup costs $32.95 in the United States.
Starbucks has also set a purchase limit of two cups per customer, both online and in participating stores. The limit is intended to give more customers an opportunity to purchase the collectible before it sells out.
What Makes the Pink Bearista Special?
The new Pink Bearista is inspired by Starbucks’ famous Pink Drink, one of the company’s most popular cold beverages.
The collectible features:
- Pink Bearista-shaped glass cup
- Strawberry-inspired straw topper
- White baseball cap with Starbucks written in pink
- Pink-themed design celebrating the Pink Drink
According to Starbucks, the design celebrates the continued popularity of the Pink Drink, which has become one of the brand’s signature beverages over the past decade.
Kap Pitarys, who leads Starbucks merchandise strategy, said the Pink Drink remains one of Starbucks’ most beloved beverages and its fan community continues to grow.
Why Fans Are Excited
The excitement comes after the original Bearista Glass Cold Cup became one of Starbucks’ biggest merchandise launches.
The first Bearista cup debuted in November 2025 with a green cap and quickly sold out across many stores. Shortly after release, some resale listings reached hundreds of dollars online due to high demand.
Starbucks later introduced a World Cup-themed Bearista earlier this year, and now the Pink Bearista continues the growing collectible series.
Because of last year’s overwhelming demand, Starbucks is giving Reserve members early shopping access before the wider release.
Part of the New Pink Drink Merchandise Collection
The Pink Bearista is only one item in Starbucks’ latest Pink Drink-inspired collection.
Other limited-edition merchandise includes:
- Pink drink tumblers
- Cold cups
- Keychain with pouch
- Pink belt bag
- Hair clips
- Pink baseball hat
- Additional drinkware accessories
Most items are available in limited quantities at participating U.S. Starbucks stores and through Starbucks’ online shop.
Will the Pink Bearista Sell Out?
There is a strong possibility.
Previous Bearista releases sold out quickly, and Starbucks merchandise often attracts collectors who purchase limited-edition cups shortly after launch.
Since Starbucks has limited purchases to two per customer, the company appears to be taking extra steps to reduce bulk buying and give more customers a chance to purchase the collectible.
If you’re interested, buying during the Reserve member early access period offers the best chance before the in-store launch on July 13.
How to Buy the Starbucks Rewards Pink Bearista
To purchase the cup during early access:
- Be a Starbucks Rewards Reserve member.
- Sign in to the Starbucks Shop.
- Purchase while supplies last.
- If you miss early access, check participating U.S. Starbucks stores beginning July 13, 2026.
Also check latest Starbucks Menu Prices.
Frequently Asked Questions
When does the Starbucks Rewards Pink Bearista release?
Reserve members receive online access beginning July 9, 2026. The cup arrives at select U.S. Starbucks stores on July 13, 2026.
How much is the Pink Bearista Glass Cold Cup?
The official U.S. retail price is $32.95.
Is there a purchase limit?
Yes. Starbucks allows two Pink Bearista cups per customer both online and in participating stores.
Is the Pink Bearista available everywhere?
No. The cup is available through the Starbucks Shop for eligible Reserve members during early access and later at select U.S. Starbucks locations, while supplies last.
Is the Pink Bearista part of a larger collection?
Yes. It joins Starbucks’ Pink Drink-inspired merchandise collection, which also includes cups, accessories, a belt bag, keychain, hat, and hair clips.
Final Thoughts
The Starbucks Rewards Pink Bearista Glass Cold Cup is shaping up to be one of Starbucks’ most popular merchandise releases of 2026. With exclusive early access for Starbucks Rewards Reserve members, a $32.95 price tag, and limited quantities, demand is expected to be high. Fans who missed the original Bearista release may want to act quickly before the collectible reaches stores on July 13 and potentially sells out again.
